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Tord Björklund (Sweden) - work has been a typically Scandinavian style. He strives for simple, clean lines and believes that products should send out clear signals about how they are about to be used.

IKEA STOCKHOLM easy chair
Blad green
KD 115

Niels Gammelgaard (Denmark ) - believes that a clear design idea is the most important thing. Once this has been established, the finished product develops an intrinsic value of its own and evolves a unique design profile. Put simply, that means it's as good as it can possibly be.

IKEA STOCKHOLM 3.5–seat sofa Röstangå white
KD 450

Maria Åström (Sweden) - has developed her expression with imagery from nature, simplified pictures, and not too much color. The simplicity characterizes many of her textiles. "Nature is my primary source of inspiration”, says Maria.

IKEA STOCKHOLM BLAD
Fabric & curtain
KD 26

K. Hagberg / M. Hagberg (Sweden) - often find themselves working with plastic and metal in bright colors and cheerful shapes. It may have their restless search for really ingenious ideas and their "take no prisoners" attitude to function and simplicity.

IKEA STOCKHOLM bookcase
KD 115

Anna Sörensson (Sweden) - thinks it is important to develop the basic patterns by adapting the scale, size and coloring to different rooms and architectures. She likes simple shapes, white backgrounds, and developing one design idea for a complete collection.

IKEA STOCKHOLM rug
KD 125