In Sweden, nature and home both play a big part in people's lives. In fact, one of the best ways to describe Swedish home furnishing style is to describe Swedish nature - full of light and fresh air, yet restrained and unpretentious .

The IKEA product range modern but not trendy, functional yet attractive, human-centered and "child friendly" -carries on these various Swedish home furnishing traditions. Again it is the freshness of the open air that is reflected in the colors and materials used and the sense of space they create: blonde woods, natural textiles and untreated surfaces .

The lKEA concept, like its founder, was born in Småland, a part of southern Sweden where the soil is thin and poor and the peopIe are famous for working hard, living on small means and using their heads to make the best possible use of the limited raw materials they have .

This way of doing things is at the heart of the IKEA approach to keeping prices low. The product development company IKEA of Sweden AB is still located in Småland .

No matter where in the world you find an IKEA store, you will also find the soul of Småland - and people dedicated to getting the best value out of the least resources .

Quality is not compromised for the sake of cost. Sweden has an international reputation for safety and quality you can rely on and IKEA retailers take pride in offering the right quality in all situations .