How is IKEA
different from other furnishing stores? They offer a wide range, or good
design and function, or low prices. While we offer all of these. That's
our business idea.
A Wide Range The IKEA product range
is wide in several ways. First, it's wide in function. Because you
shouldn't have to run from one small specialty shop to another to
furnish your home. Here, you'll find plants, living room furnishings,
toys, frying pans and whole kitchens. Everything that in a functional
way helps to build a home is at IKEA. Secondly, it's
wide in style. The romantic at heart will find just as much as the
minimalist. But we don't have everything. We don't have the very extreme
or over-decorated. We only have what helps build a home that has room
for good living.
Good Design and
Function It's not easy combining good design and good function
with the right quality, at an affordable price. But then we aren't known
for taking the easy way out. Designing a desk that costs a fortune is
easy. But designing something that's affordable to many — only the truly
talented designer and product developer can do that.
They're helping
to create the unique IKEA range. We call it a clever range, because it
focuses on what's important. We don't do what's unnecessary, because
that costs money. And our customers don't want to waste money. They want
smart solutions to meet needs they have. The IKEA range is the result of
our efforts to meet those needs. It isn't easy. Maybe that's why so few
are doing it.
Low Prices A
wide range with good form and function is only half the story.
Affordability has a part to play — the largest part. Price is the third,
most critical dimension for us who seek to make a better everyday life
available to the many, not just the few. A low price is linked to the
happiness of finding just what you need for your home. And the joy of
being able to own it without having to forsake everything else.That's
why we spend most of our days finding ways to keep prices low. Our product
developers seek out manufacturers who can produce in the most
cost-effective way. Our designers always work with solutions that result
in a low price. Our buyers search high and low to find the best price,
then buy big volumes for even lower prices. And you help too by choosing
the furniture, getting it at the warehouse, transporting it home and
assembling it yourselves.
