The way You Live
Timeline
| 1950's | 1960's | 1970's | 1980's | 1990's | 2000's | |
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1955 - IKEA begins designing its own furniture. There were several reasons for IKEA to start designing its own furniture. But what actually led to this—possibly our best move ever—was quite ironic. Pressure from our competitors caused suppliers to boycott IKEA. This reaction to our early success required us to begin designing our own furniture, and became the basis for future growth. Ultimately, this would lead to innovative design and improved function at lower prices. Then, by lucky inspiration, one early IKEA employee decided to remove a table’s legs so it would fit into a car, and to avoid transport damage. From that point on, we began to think in terms of design for flat packaging. Which led to even further reductions in price for our customers. A pattern had begun to establish itself at IKEA. Turning problems into opportunities. 1956 - IKEA begins testing flat packages. Designing products so that they can be packed flat and assembled by our customers greatly reduces their cost. This was obvious from the very first day we took the legs off a table and put it in a car. We can ship more items in one truck, less storage space is required, labour costs are reduced and transport damages are avoided. For the customer, this means lower priced products and easy transportation home. But all of this began carefully, one product at a time. 1958 - The first IKEA store is inaugurated in Älmhult. 6,700 square metres of home furnishings! At the time, it was the largest furniture display in Scandinavia.
1959 - Gillis
Lundgren—the fourth employee at IKEA—designs TORE, possibly our biggest
sales success ever. While visiting a kitchen manufacturer, he noticed
the simple, practical storage ideas we use in our kitchens and had the
inspiration to apply that same thinking throughout the home. As soon as
he got back to Älmhult, he sat down and designed TORE. 1963 - The first IKEA store in Norway opens outside Oslo. This was also our first store not located in Sweden.
Marian Grabinski,
consul and architect, designs the MTP bookcase. 1964 - ÖGLA chair is redesigned to fit the IKEA concept of form, function and price. |
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