The IKEA Concept
At the IKEA store we do our part providing our customers with functional product design,consumer value and clever solutions. By using inexpensive materials in a novel way and minimizing production cost and distribution using flat packed items, our customers benefit from low prices.
Our customers do their part too. They purchase home furnishing items, take them by themselves from the shelf, take them home and assemble them by themselves economizing on the delivery and assembly part making the Together we save money equation possible.
The IKEA product range is developed to be extensive enough to have something that appeals to everyone and to cover all functions in the home. The products are modern not trendy so they are practical enough for everyday use.
The IKEA store is a Home Furnishing Specialist. IKEA products are functional and appealing, and enable many people to improve their home life through practical solutions to everyday problems.
Function IKEA products are based on a functional approach to design. IKEA design means products that are attractive, practical and easy to use. They don't have unnecessary features, they give genuine solutions for specific home furnishing needs and are made of the most suitable materials for their purpose.
The Right Quality The quality of a product must be appropriate for the intended use. For example there is no need for an expensive back panel on a bookcase if a less expensive alternative does a good job as long as the bookshelf is used for the purpose it was intended for. IKEA products are subjected to rigorous testing to make sure that they meet national and international safety standards.
Convenient Shopping The IKEA store offers "everything under one roof", most of it available for immediate take-away. IKEA offers service where you need it, but allows customers to make most of the decisions themselves. This means that we need to make it easy to choose the right products by displaying them correctly, describing them accurately and having a simple return policy.
A Day out for the whole family IKEA aims to look after it's customers by planning for their needs. Not only do we provide inspiration and ideas, but we also encourage people to touch, feel and use the products on display to see how they would fit into their own home. We have new products arriving all the time, seasonal themes, play areas for children, special events and a great value family restaurant.